That it is not an easy time for Elon Musk, we all know. Yet even in difficult times he manages to surprise us by announcing that Twitter will change its logo. Goodbye to the classic blue bird, symbol of the platform since its inception, and welcome new 'X', the logo that we will see on the social network from now on.
Since the South African tycoon unveiled the social network a few months ago, many things have happened. First a huge debate about freedom of speech, right on Twitter. Then the dismissal of thousands of workers around the world. Then, the threat posed by 'Threads', the new app by Meta (Mark Zuckerberg) which, although it has not yet arrived in Europe, is defined as 'the new Twitter', even if the platform's membership is still slow and does not unanimously convince the entire public.
Now Musk is attempting to give a new face and a new soul to a social network that has been struggling for many years. Whether it will be a success, we will only see from the data.
That it is not an easy time for Elon Musk, we all know. Yet even in difficult times he manages to surprise us by announcing that Twitter will change its logo. Goodbye to the classic blue bird, symbol of the platform since its inception, and welcome new 'X', the logo that we will see on the social network from now on.
Since the South African tycoon took over the social network a few months ago, many things have happened. First a huge debate about freedom of speech, right on Twitter. Then the dismissal of thousands of workers around the world. Then, the threat represented by 'Threads', the new app by Meta (Mark Zuckerberg) which, although it has not yet arrived in Europe, is defined as 'the new Twitter', even though membership of the platform is still slow and does not unanimously convince the entire public.
Soon we will say goodbye to the Twitter brand and, gradually, to all the birds. If a good enough X logo is ready by tonight, we'll make it go worldwide tomorrow'. This was the post published by Musk on Sunday, 23 July, to announce the introduction of the new logo.
The 4-second video posted by Musk himself shows a flashing white X on a black background taking the place of the now classic blue bird. This logo will go away, as the patron of Space X and Tesla himself confirmed: 'Yes, the Twitter logo is changing and should have been done a long time ago.
Elon Musk's intentions.
Elon Musk himself has admitted that he has always loved the X symbol, so much so that he has even taken it for another of his companies, Space X, which deals with space exploration and also collaborates with NASA. One of Musk's many goals would be to create a super app that resembles China's WeChat.