The project, known as 'Project92', is Mark Zuckerberg's challenge to Elon Musk's Twitter. It is a new platform, similar but more efficient and 'healthy' than the one acquired by Elon Musk, which has already attracted the attention of numerous celebrities with millions of followers.
Chris Cox, chief product officer of Meta, the company that owns Facebook and Instagram, announced the idea of a Twitter 2.0 during a meeting with senior executives, as reported by the specialised website 'The Verge'. Cox explained that they have listened to the requests of creators and public figures, who want a platform that is well-run, reliable and that they can rely on to spread their content. He explicitly described the new social as an answer to Twitter.
Cox also claimed that he is already in contact with Oprah Winfrey, the famous US presenter, and the Dalai Lama, who respectively have 42 and 19 million Twitter followers. These personalities are reportedly ready to leave Twitter to join Meta. The code for 'Threads', the name of the new product, was started in January and is expected to be launched as soon as possible.
The project, known as 'Project92', is Mark Zuckerberg's challenge to Elon Musk's Twitter.
It is a new platform, similar but more efficient and 'healthy' than the one acquired by Elon Musk, which has already attracted the attention of numerous celebrities with millions of followers.
Chris Cox, chief product officer of Meta, the company that owns Facebook and Instagram, announced the idea of a Twitter 2.0 during a meeting with senior executives, as reported by the specialised website 'The Verge'. Cox explained that they have listened to the requests of creators and public figures, who want a platform that is well-run, reliable and that they can rely on to spread their content. He explicitly described the new social as an answer to Twitter.
Cox also claimed that he is already in contact with Oprah Winfrey, the famous US presenter, and the Dalai Lama, who respectively have 42 and 19 million Twitter followers. These personalities are reportedly ready to leave Twitter to join Meta. The code for 'Threads', the name of the new product, was started in January and is expected to be launched as soon as possible.
The app will be accessible using Instagram credentials, allowing users to transfer followers directly. Cox explained that the goal is to create a secure, easy-to-use and reliable platform. An image of the app was published on 'The Verge,' showing an interface very similar to Twitter's: blue checkmarks, profile photo, and the ability to like, reply, or repost.